Tuesday, November 17, 2015

The Coca-Cola Bottle Art Tour

The Coca-Cola bottle is well-known as one of the most distinctive and most iconic designs in history. To mark its 100 years of existence, a year-long international campaign was launched, which included new advertisements, a music anthem, and a series of art exhibits. Last month the campaign finally reached the Philippines!

There were Coca-Cola-bottle-themed art, historical artifacts, and interactive activities. But what I enjoyed the most was the interactive, multi-sensory journey -- we got to experience the sight, the smell, the sound, the feel, and finally, the taste of an ice cold bottle of Coca-Cola!


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